Entries by John Kyle

THEM

I was eating with a friend and the subject of Here for You came up during our conversation. We talked about the creativity and quality of the commercials, the great response to the Super Bowl, Final Four and digital components, and the way we were usingthe campaign to reach people who have never set foot in […]

THEM

I was eating with a friend and the subject of Here for You came up during our conversation. We talked about the creativity and quality of the commercials, the great response to the Super Bowl, Final Four and digital components, and the way we were usingthe campaign to reach people who have never set foot in […]

The Celebration Equation

After years of marriage my wife has successfully trained me to watch for coupons. We recently received an oil change coupon in the mail and the timing was perfect as the reminder light had just appeared on my instrument panel. However, I noticed there was a lot of fine print at the bottom of the […]

The Celebration Equation

After years of marriage my wife has successfully trained me to watch for coupons. We recently received an oil change coupon in the mail and the timing was perfect as the reminder light had just appeared on my instrument panel. However, I noticed there was a lot of fine print at the bottom of the […]

Sweat Equity

It all began with the stark reality that you need more space. Your family grew and your house seemed to shrink. On a sleepless night, you binge-watch HGTV and you see the allure of open-concept living complete with shiplap, marble countertops, and lots more room. Suddenly, you remember a term your dad talked about, “Sweat […]

Sweat Equity

It all began with the stark reality that you need more space. Your family grew and your house seemed to shrink. On a sleepless night, you binge-watch HGTV and you see the allure of open-concept living complete with shiplap, marble countertops, and lots more room. Suddenly, you remember a term your dad talked about, “Sweat […]

The Power of the Regift!

We’re already well into the New Year and you may not have done so yet, but sometime this year you probably will. I’m not talking about exercising or dieting. I’m referring to regifting. Apparently regifting has become commonplace. According to Wikipedia, the term became popular when it was introduced on the 80’s sitcom Seinfeld. There […]

The Power of the Regift!

We’re already well into the New Year and you may not have done so yet, but sometime this year you probably will. I’m not talking about exercising or dieting. I’m referring to regifting. Apparently regifting has become commonplace. According to Wikipedia, the term became popular when it was introduced on the 80’s sitcom Seinfeld. There […]

Who Don’t You See?

We’ve all had the experience. You’re cruising down the interstate when the car slightly in front of you swerves into your lane barreling dangerously close to the side of your car. Your adrenaline races and you sit on the horn. He swerves away and gives you an apologetic wave or some other less friendly gesture. […]

Who Don’t You See?

We’ve all had the experience. You’re cruising down the interstate when the car slightly in front of you swerves into your lane barreling dangerously close to the side of your car. Your adrenaline races and you sit on the horn. He swerves away and gives you an apologetic wave or some other less friendly gesture. […]