It’s difficult to navigate the digital landscape without understanding social media. Facebook currently has over 2.2 billion monthly users. That’s the population of China and India combined! However, newer platforms are emerging and pushing their way into competition with Facebook. With an expanding range of options, algorithms, and metrics, making your way through the social media world has never been more confusing.
Fortunately, there are some simple steps you can take to carve out your own piece of the social media pie. It begins by asking the 5 W’s.
- Who is our audience?
- Where are they? Which social media platform?
- What kind of post do they react and engage with most often?
- Why does our audience engage with these posts?
- When and how often should we post?
Start by asking these simple questions and you will be well on your way to boosting your social media.
We made a handy guide to walk you through some of these questions as well as a sample posting schedule.