There are different strategies & philosophies that go in to what you do in the Pre-Launch phase of a church plant. My purpose is not to give you another in this post, but to tell you what MUST happen along with the strategy you adopt so as not to derail success. I mentioned 5 Things you MUST do before you plant a church here. Here’s my list of 5 Things for the Pre-Launch first phase of a church plant.
1. Build Your Network
Ended here last time, start here this time. Your support network is your lifeline. As a entrepreneurial leader you should ALWAYS be building your network. But in the first year of a church plant your network must expand into the community. Meet with community political leaders, other pastors, school administrators, apartment complex managers, fire & police departments, business owners. Talk to as many people as possible to gather info, share about the church plant, find opportunities to serve & share the gospel. So many sound bites that instilled vision into our church plants came from these types of conversations in our first year.
2. Gather a __________.
Small Group? Yes! Core Group? Yes! Launch Team? Yes! I don’t care how many or what you call it, but GATHER! Somebody said there three keys to church planting: 1) GATHER, 2) GATHER, 3) GATHER. Whatever the strategy or philosophy, it must include gathering people together around the word of God & the mission of God. We started with two gatherings in each of our church plants.
A Discovery Bible Study for seekers & pre-Christians & a Leadership Development Group that went through studies like Experiencing God & The Barnabas Factors. The two groups multiplied & played off of each other culminating in the launch of the new church. If you struggle with gathering people, then get somebody that doesn’t on your team, or expect slow growth, or consider a different role. Gatherings is essential!
3. Make it Sticky.
Our first church plant was in a community with hard soil. Gathering was difficult & slow. I had no experience or coach to help me read success or failure, so I invited a friend with experience planting in pioneer areas to come to a gathering. Afterward I ask him if I should quit & go do something else. He said, “If you quit it will be the stupidest decision you every make, because you can’t get people to sit down & shut up so that you can start & you can’t get people to quit talking & leave afterward so that you can lock up.” He was helping me see the relational stickiness of our gathered group.
Several things that I’ve observed that help make new churches sticky:
- The Gospel. One of the great miracles of New Testament Christianity was the different people groups that were brought together & unified to make up the body of Christ. It’s still a miracle today. Gather around the Gospel & you can expect supernatural glue.
- Relationships. I love Ed Stetzer’s quip, “People are not looking for a friendly church, they’re looking for friends.” Don’t get organized & programatic too quickly (or at all if you can help it). Build in lots of time for getting to know people, being vulnerable, & caring for each others needs.
- Mission & Ministry. Tackle a huge project that everyone can get involved in. Get messy if possible. Celebrate what you did together that you could have not done separately. Mission & ministry create a story.
4. Establish clear lines of communication.
“Without communication, you travel alone” John Maxwell. You must develop a plan for how you’re going to communicate to at least six different groups of people: (1) Support network – including sponsor churches, denominational entities if applicable; (2) Prayer partners; (3) Core Group / Leadership Team; (4) the Unchurched Community; (5) Community Leaders; (6) Disciples in the making.
There has never been better tools available for communication than there are today.
Some that I’ve found helpful:
- Mailchimp, Constant Contact, or Vertical Response
- Facebook Groups – open & closed
- Facebook Page for the church
- Email – don’t neglect regular email b/c people are more apt to reply & create conversation
- Snail mail – never been easier & more affordable to do direct mail than it is today
- Personal notes – get some personalized stationary. The more personal the touch, the more personal the follow-up response should be
- Texting – many Church Management tools will have mass texting tools available
The cliches about communication are true! “You can’t over communicate!” “People are down on what they’re not up on.” And you’ve got a great story to tell, so plan on communicating with intentionality.
5. Start with Integrity.
Don’t wait to establish a framework for integrity in financial, personnel, & other matters of integrity. Don’t mix personal & church finances. Get a partnering church involved in oversight. Seek accountability. Establish job descriptions. In matters of integrity you can’t hope so. You must do all that you can to protect yourself & others from temptation & accusation.
To get started:
- Open a separate checking account. A partner church might can do this for you at first, but get a separate place from which money can be received & spent.
- Use a Counting Sheet for donations. Helps keep track of cash & checks & records gifts for year end contribution statements.
- Get a Cloud based Church Management System. Popular ones are Fellowship One, The City, ACS, Church Community Builder. These are costly but worth it. You sponsor church may allow you to use theirs for awhile. Starting out from scratch they may be overkill. Our new church has used ChurchOfficeOnline.com. Designed with smaller churches in mind. Very functional. And not near as expensive or training intensive.
Design a strategy to reach your community & DON’T NEGLECT these 5 things. What else would you add to this list?